About the Podcast
The Financially Healthy Business Podcast
Stress Less and Pay Yourself More!
Welcome to The Financially Healthy Business Podcast with Deb Halliday—Profit First Professional, founder of the award-winning accountancy practice The Accounts Ladies, and author of How to Build a Financially Healthy Business.
This show is for business owners who are ready to stop winging it with their finances and start building a business that genuinely supports the life they want to live.
Each episode follows a chapter of Deb’s book, guiding you through the step-by-step journey from financial confusion to clarity, control and confidence. You’ll learn how to organise your cash with the Profit First method, stabilise your personal and business finances, strip out wasteful expenses, price your services for sustainable profit, and align your business with your personal lifestyle goals.
This podcast is more than just numbers. It’s about helping you:
Pay yourself consistently
Eliminate personal and business debt
Plan for tax and set up for long-term success
Grow without burnout
Make confident financial decisions
Create a business that gives you freedom, not stress
Whether you’re just starting out or years into running your own business, this podcast will equip you with practical tools, relatable stories, and the mindset shifts needed to build a business that funds your goals—not one that drains them.
Get ready to take back control of your finances and build a business that pays you in more ways than one.
Helpful links:
Download free resources, join the 5-day challenge, or explore Deb’s book at
www.howtobuildafinanciallyhealthybusiness.co.uk
Find out more about The Accounts Office Academy:
www.theaccountsoffice.co.uk
Connect with Deb:
www.debhalliday.co.uk
This show is for business owners who are ready to stop winging it with their finances and start building a business that genuinely supports the life they want to live.
Each episode follows a chapter of Deb’s book, guiding you through the step-by-step journey from financial confusion to clarity, control and confidence. You’ll learn how to organise your cash with the Profit First method, stabilise your personal and business finances, strip out wasteful expenses, price your services for sustainable profit, and align your business with your personal lifestyle goals.
This podcast is more than just numbers. It’s about helping you:
Pay yourself consistently
Eliminate personal and business debt
Plan for tax and set up for long-term success
Grow without burnout
Make confident financial decisions
Create a business that gives you freedom, not stress
Whether you’re just starting out or years into running your own business, this podcast will equip you with practical tools, relatable stories, and the mindset shifts needed to build a business that funds your goals—not one that drains them.
Get ready to take back control of your finances and build a business that pays you in more ways than one.
Helpful links:
Download free resources, join the 5-day challenge, or explore Deb’s book at
www.howtobuildafinanciallyhealthybusiness.co.uk
Find out more about The Accounts Office Academy:
www.theaccountsoffice.co.uk
Connect with Deb:
www.debhalliday.co.uk
About your host
Deb Halliday
Deb Halliday is a qualified trainer, author, and co-founder of APX Training & Development, where she specialises in helping accounting firms build advisory teams that deliver beyond the business owner.
After over 17 years in practice, Deb founded and scaled The Accounts Ladies, an award-winning accountancy, bookkeeping, and financial coaching firm, before successfully stepping away from day-to-day operations in 2025. Her focus now is on helping accountants, bookkeepers, and financial professionals transition from technician-led businesses into scalable, advisory-led firms.
Deb is the co-author of Advisory Teams, written with Tim Seymour, which introduces a new model for delivering advisory through a team, not a single individual. Together, they show how firms can remove the owner as the bottleneck and create consistent, high-value client relationships across the team.
Through APX Training & Development company, Deb provides practical training, structured programmes, and ready-to-use resources that help firms embed advisory into everyday delivery, building capability across their teams, not just at partner level.
With a background in both accountancy and professional training, including earlier experience in a Central London training company, Deb is known for her straightforward, no-nonsense approach. She focuses on making advisory practical, scalable, and achievable for firms at every stage.
After over 17 years in practice, Deb founded and scaled The Accounts Ladies, an award-winning accountancy, bookkeeping, and financial coaching firm, before successfully stepping away from day-to-day operations in 2025. Her focus now is on helping accountants, bookkeepers, and financial professionals transition from technician-led businesses into scalable, advisory-led firms.
Deb is the co-author of Advisory Teams, written with Tim Seymour, which introduces a new model for delivering advisory through a team, not a single individual. Together, they show how firms can remove the owner as the bottleneck and create consistent, high-value client relationships across the team.
Through APX Training & Development company, Deb provides practical training, structured programmes, and ready-to-use resources that help firms embed advisory into everyday delivery, building capability across their teams, not just at partner level.
With a background in both accountancy and professional training, including earlier experience in a Central London training company, Deb is known for her straightforward, no-nonsense approach. She focuses on making advisory practical, scalable, and achievable for firms at every stage.